These programs can inspire a new combination of letters or help you solve design problems that arise when rotating or flipping letters upside down. If you’re looking for inspiration for your ambigram tattoo, don’t be afraid to reference ambigram generators like. Ambigram logos are also memorable and can help companies stand out from their competition.Īs optical illusions, ambigrams are popular designs for tattoos. Pander calls ambigrams a branding palindrome, “where logos and graphic design become a real art form, because you have to twist your mind and break or bend the rules to make it work.” Brands may want ambigram logos since they can hide a secondary meaning or convey a message beyond a simple brand name. “ where logos and graphic design become a real art form, because you have to twist your mind and break or bend the rules.” Outside of popular book covers, you’ll most often spot ambigrams as logo designs or tattoos. In fact, Brown named his main character after artist Langdon, who helped foster the development of ambigram designs.
The design style features in the plot of Brown’s The Da Vinci Code, and one adorns the cover of his book Angels & Demons.
They have since been made famous in popular culture by author Dan Brown in his novels and artist John Langdon. Hofstadter, who described them as calligraphic designs that manage to squeeze in two different readings. Ambigrams were first referenced by Douglas R.
